I'm really amazed, why is everyone flocking to Dog Island?

Why squeeze into the Isle of Dogs when there are apartments this close??? £530 per week, 2 bedrooms, 1 bathroom, negotiable for lease starting in September. 16 minutes walk to UCL School of Management. 🚶 2-bedroom apartments in the Isle of Dogs are almost £900, take a look further north, folks. 5th floor with elevator. 24-hour security and front desk. Newly built apartment building.