No, studios in London are now priced at 400+?

Today I helped a London student find a studio apartment. His requirement was to find an apartment closer to the school. After a lot of searching, we finally found one that he liked in terms of location and amenities. It's a 20-minute commute to LSE and KCL, and 15 minutes to UCL. But when we looked at the price, oh boy! Studios are going for 400+ pw? I remember this apartment was in the 300s last year. How did it suddenly increase so much? 😂 By the way, this is just for apartments that are conveniently located for commuting. London also has many apartments that are slightly further from the schools but offer great value for money. [blush emoji]